Guard your nonprofit brand. Photo by CarbonNYC
Our posts are about productivity, reducing waste, and preventing fraud. But we just ran across this initiative of the Better Business Bureau on brand security and we wanted to share it.
There is a potential threat to your nonprofit from the imminent release of over one thousand generic top level domain names (gTDLs). The Nonprofit Committee of the International Trademark Association (INTA) presented a webinar on these topics on September 10, 2013. It talked about the threats, brand protection measures your non profit should take, and brand protection measures that are available.
We encourage you to hear the recorded webinar by going here. Then take action. Don’t leave yourself open to imitators and brand thieves.
We also encourage you to keep up to date on the Better Business Bureau’s advice for nonprofits and donors.
Tags: Better Business Bureau, Brand Protection, Generic Top Level Domain Names, gTDL, Nonprofit Committee of the International Trademark Association, Productivity
